News & Awards: Press Releases
11.12.2009
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Fall ’09 Parents Choice Awards Twice As Nice for Kids Preferred Toys
Both Pop-Up Activity Ball and Color Me Caterpillar Charm Judges
East Windsor, N.J. (November 12, 2009) – Charming the judges at this season’s Parents’ Choice Awards was twice as nice for toymaker Kids Preferred as they earned not one but two honors for their amazing baby™ Pop-Up Activity Ball and The World of Eric Carle™ Color Me Caterpillar. Both innovative toys earned a Fall 2009 Parents’ Choice Award.
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11.5.2009
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For Kids Preferred, Theres Nothing Unlucky About 13!
Kids Preferred Products Win 13 Oppenheim Toy Portfolio Awards
East Windsor, N.J. (November 5, 2009) – Triskaidekaphobes(those with a fear of the number 13) may not agree, but Kids Preferred thinks 13 is great! That’s because this year 13 products from six licensed product lines won Oppenheim Toy Portfolio Awards. Of those winners, an impressive eight won the highest Oppenheim honor, a Platinum Seal.
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10.5.2009
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2009 Creative Child Awards Adore Oh-So-Soft Plush, Toys & Book
2009 Creative Child Awards Adore Oh-So-Soft Plush, Toys & Book
East Windsor, N.J. (October 5, 2009) – Who better than moms and educators to judge what’s best in the vast selection of baby books, toys and dolls on the market today? That’s why so many consumers eagerly await the results of the annual Creative Child Awards where juvenile products are thoughtfully judged on what’s ideal for little ones. The results conclude (once again) that award-winning plush toymakers Kids Preferred™ really know what’s best for bringing up baby. This year they take home not one but five highly coveted honors, 2 Preferred Choice Awards and 3 Seals of Excellence in five different categories.
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9.22.2009
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Kids Preferred Receives Two Fall 2009 National Parenting Center Seals of Approval
Kids Preferred Receives Two Fall 2009 National Parenting Center Seals of Approval
East Windsor, NJ (September 22, 2009) – Many toy companies create children’s products based what they “think” children need and want. But some toy makers, like New Jersey-based Kids Preferred not only “think” they know, they go out of their way to “make sure” they know. And according to The National Parenting Center, two of Kids Preferred’s newest products demonstrate that knowledge in a fun, caring and adorable way.
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9.1.2009
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Naturally Better Blanket Buddy Wins Dr. Toy Best Green Product for 2009
Naturally Better Blanket Buddy Wins Dr. Toy Best Green Product for 2009
East Windsor, NJ (September 1, 2009) – What could be better than a cuddly soft blankie resembling baby’s favorite storybook character? How about if it was made from certified organic cotton in a socially responsible factory? Those are just two of the eco-friendly features that solidified Kids Preferred’s Naturally Better Blanket Buddy Peter Rabbit™ as a winner of Dr. Toy’s Best Green Products for 2009 Award.
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2.12.2009
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Kids Preferred Uses Shopatron to Build Web Site and Online Store
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1.27.2009
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Kids Preferred Celebrates 70th Anniversary Of Madeline With Plush Redhead For Little Arms To Hug
Ooh-la-la! Madeline Plush Line Displayed at Toy Fair Booth 2941
East Windsor, N.J. (February 1, 2009) – In 1939 a storybook about a little French girl captivated boys and girls with an illustrated tale of spunk, determination and compassion. In 2009 American children will be heard saying merci beaucoup as they wrap their arms around a soft version of that precocious Parisian redhead, Madeline, the newest literary license awarded to Kids Preferred.
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1.27.2009
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Can You Guess How Much Kids Preferred Loves Babies?
Guess How Much I Love You New Items At Toy Fair Booth 2941
East Windsor, N.J. (February 1, 2009)– Can a beloved literary license hop off a shelf and into a customer’s arms? Of course, if it’s from Kids Preferred’s Guess How Much I Love You Collection. The classic tale with a tail will make the perfect baby shower or newborn gift in 2009.
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1.27.2009
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Kids Preferred To Make A Splash In ’09 With The World Of Eric Carle Bath Toys
Visit Kids Preferred at Toy Fair Booth 2941
East Windsor, N.J. (January 27, 2009) – The Very Hungry Caterpillar, written and illustrated by Eric Carle is celebrating its 40th Anniversary in 2009. In commemoration, the caterpillar makes a splash as Kids Preferred launches a new line of The World of Eric Carle bathtub toys. Once the children are toweled off they can enjoy The Very Hungry Caterpillar with other new Kids Preferred introductions including a soft book and coloring caterpillar.
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1.27.2009
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Kids Preferred Expands Its Soft-As-A-Bunny Beatrix Potter™ Collection
Hop Over To Toy Fair Booth 2941 For A New Crop Of Peter Rabbit Toys and Accessories
East Windsor, N.J. (February 1, 2009) – That busy bunny Peter Rabbit has done it again – hopping into the hearts of a new generation of children in the form of soft plush, toys and accessories. Parents can bring a bit of The World of Beatrix Potter™ into their home in 2009 through Kids Preferred’s expanded line of Peter Rabbit ™ products.
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1.27.2009
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Four Mane Characters Of Pbs Kids’ Between The Lions™ Now Plush Line Created By Kids Preferred
Pet the Lion Family -- Lionel, Leona, Cleo & Theo -- at Toy Fair Booth 2941
East Windsor, N.J. (February 1, 2009) – Kids Preferred is getting wild about literacy in 2009 with their new license to create developmental plush of the Lion Family, stars of PBS Kids’ award-winning TV show, Between the Lions™. Loveable Theo and Cleo and their cubs, Leona and Lionel, jump from the small screen into the arms of tots as oh-so-soft hand puppets and plush.
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